/ , /

Another Viral Face Lens is Taking Over Snapchat

If you have Snapchat, you’ve probably played with augmented reality overlays called “lenses.” Maybe you’ve turned yourself into a dog, a baby, gender-swapped or even danced with a dancing hotdog.

Did you know you can create your own lenses with a free software called Snapchat Lens Studio? There’s also a huge library of community created lenses. These Lens Creators have made thousands of viral lenses reaching billions of views, playtime and shares.

21 of the top Lens Creators united and smashed their creativity together to create one crazy, but epic lens. This augmented reality collaboration consisted of passing the project file from one creator to the next, each time, adding more layers, more interactions, more easter eggs, and more madness to the lens.

“This project was a challenge! It took over two months. Creating the lens itself was easy, the challenge was coordinating time with 21 creators from all over the world and also keeping the file under the size limit of 4 mb.” said Cyrene Quiamco, known as CyreneQ, who coordinated the collaboration and was also a participant. “We had so much fun. It was interesting hearing how people found time to add on to the lens. There were students who snuck time in between classes, some did it after work, and one creator even did it in between climbing Mount Everest!”

The collaboration resulted in one insanely interactive packed lens. The front camera features 3D-modeled artworks with surprise triggers when you open your mouth. There’s also a button you can tap on the screen that overlays a rainbow filter. On the back camera there’s interactive rings that multiply when you drag the twerking man.

It was “collaborative insanity and fun,” described by Tim Prochak, known as Sprofane, who was one of the 21 creators in this project. “It was the most magical thing as a creator seeing how over 21 creators, effects and assets in the project came together as one like they were all meant to be together,” said Chris Higa, known as ChrisEditing, a creator who also was part of this lens collaboration.

Snapchat has always been in the forefront of revolutionizing and making augmented reality (AR) mainstream. Collaborations like this show that Snapchat not only made experiencing AR easy, but also the process of making augmented reality experiences easy. Creators from students to pros are able to effortlessly collaborate on an augmented reality project.

https://twitter.com/SnapLensStudio/status/1141753404265394176

Link to unlock lens: https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=dfd30d56548b4ebfaf8a98e8462a53aa&metadata=01